KitKat - Break Free

I was lucky enough to be part of the 2024/25 Global creative team that helped bring to life the new KitKat positioning “Haver a better break”. We had the idea and wrote the original script then the London team brought it all to life.

Often, the biggest obstacle to a rejuvenating break is ourselves – our thoughts, our self-imposed pressures, and our inability to disconnect from responsibilities. KitKat provides a way to overcome these internal barriers and experience a truly "better break."

"Break Free with KitKat" - A campaign that visualises the internal struggles and pressures as physical entities that people carry or battle with during their breaks. The original idea was Influenced by the video game Katamari Damacy (ask me what that is).

Concept: Julian Batty + Jordan Ellis
ECD: Tom Drew
Executed By VML London