NSW Rural Fire Service - Know The Changes, they could save your life

When it comes to bush fire nothing is more serious or important, that’s why there was no one better to deliver the message than the people on the front line who have seen it all themselves. Combined with clear real world examples, we launched the new fire danger rating system in NSW, unifying the rating system across all states and territories.

The campaign ran nationally across TV, Radio, OOH, Digital, and Social channels.

CCO: João Braga
Copywriter: Tim Arrowsmith
Art Director: Julian Batty