Visit Canberra: There’s more than they’re telling us

For most Australian’s, Canberra lives in the mind as the year 6 excursion to Questacon, the Mint, and Parliament house. That’s about it… But in reality, there really is a lot to see and do in Canberra, but it’s almost like you need a local to tell you about it. Trouble is, the locals haven’t done the best job of telling the rest of the world. This was the thinking that won the competitive pitch in 2022 and helped us bring the campaign to life across OOH, digital, social, radio and TV.

Agency: Wunderman Thompson Sydney
Chief Creative Officer: Joao Braga
Creative Directors: Simon Koay, Steven Hey
Art Director: Julian Batty
Copywriter: Dean Shein
Production: Form Films
Director: Steven Hey
Producer: Nick Margerison
Dop: Jake Ward
Editor: Nick Margerison
Sound: Massive Music
Voiceover: Jeremy Sims